
Newsletter production
For most of us, providing newsletters - in a variety of forms and for different audiences - is standard practice.
Staff newsletters A staff newsletter gives your employees a sense of ownership and pride. A good staff newsletter should reflect their voice, give them an opportunity to share achievements and offer news and views, as well as give them useful, unbiased information.
Internal communication is increasingly being recognised as vital to an effective, high performing organisation and newsletters are one of the many, cost-effective ways you can give your employees information and a voice.
Customer newsletters Whether your customers are the general public, partners, politicians or other businesses, a newsletter is a great way to promote your services or product. You can keep your customers up to date with interesting, useful and factual information in an easy to read, attractive and accessible format.
What can I do for you?
Researching and writing stories with or for your staff or customers – I can assist and train your staff how to produce a good newsletter, or do the job for you.
Offer suggestions for content – how to make people want to read your newsletter.
Editing pre-written copy – how to ensure your newsletters has the same tone and appeal for all readers, and make the mundane and formal something of interest and of value, people will want to read.
Advise on size, layout, format and even regularity for your target audience.
Get good pictures – how a good photograph, graphic or image can enhance your newsletter.
Brief designers – so the layout of your newsletter is accessible, appealing and cost effective.
Brief printers – make sure they understand how to produce a product with your audience in mind.
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