Getting your organisation is the media is an extremely effective – and a relatively cheap – way of raising your profile, promoting your services and achievements, announcing news or events and getting noticed.

Not all publicity is good publicity, whatever they say, and I can help you get the right message out there to the media and the waiting world.

Press release writing is a skill in itself, every news desk gets literally hundreds (thousands in some cases) of press releases a day, all from eager organisations and over-worked press officers trying to get some coverage (online, in newspapers or trade press) in a world where space is everything!

Getting your story noticed, in front of the right people, at the right time can ensure you get the results you want.

What can I do for you?

Help you spot a story – what some think is front page news, an editor wouldn’t put in the ‘news in brief’ column.  What an editor would splash all over the pages, you might think is hum drum day-to-day activity.  Let me help you decide.

Help you choose the media you should be aiming at, and advise you on the right story to appeal to editors, as well as your various audiences. I can help you get you story to the right people who will be make the most of your story if they pick it up.

Research, write and edit your release to target your chosen media.  I can write from fresh or re-draft your own words to help to make your release news-ready. 

Train your staff to write for the press – half a day can help you understand what you need to do, a full day can have you writing punchy press releases, any news editor will snap up. I have lots of advice, information and support materials to deliver communications training to you and your staff.

Trouble-shooting – where are you going wrong?  Why aren’t you getting coverage.  I can help you spot the problem and solve it.